Global publishers lose traffic to Google’s new AI tools: Here’s what it means
https://www.digit.in/news/general/global-publishers-lose-traffic-to-googles-new-ai-tools-heres-what-it-means.html

Google Search Is Fading. The Whole Internet Could Go With It.
https://archive.ph/38nza

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But Google has countermeasures. For one, it has diversified itself into a cloud-computing giant, and it’s a winner in the nascent category of autonomous driving. Google itself is also no slouch in the generative-AI world, with massive resources to build and improve its Gemini large-language models.
Instead, as traditional search fades in importance, it’s the rest of the internet that will suffer.
In May, monthly U.S. search traffic to Schwab.com fell for the first time in at least two years, according to Similarweb, down 14%. A year ago, search referrals to Schwab were up 179%. TripAdvisor’s search tumbled 34% on the month, while Starbucks saw a 41% decline to its website. Search to Netflix, a pioneer in digital strategies, was down 23%.
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